{"id":44839,"date":"2024-06-17T21:57:50","date_gmt":"2024-06-18T02:57:50","guid":{"rendered":"https:\/\/colombiainteligente.org\/?p=44839"},"modified":"2024-06-17T21:59:01","modified_gmt":"2024-06-18T02:59:01","slug":"state-of-the-consumer-2024-whats-now-and-whats-next","status":"publish","type":"post","link":"https:\/\/colombiainteligente.org\/es_co\/noticias-sectoriales\/state-of-the-consumer-2024-whats-now-and-whats-next\/","title":{"rendered":"State of the Consumer 2024: What\u2019s now and what\u2019s next"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"44839\" class=\"elementor elementor-44839\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87c6aa2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87c6aa2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-558bb819\" data-id=\"558bb819\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3067325c elementor-widget elementor-widget-text-editor\" data-id=\"3067325c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div style=\"margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text; clear: both; position: relative; direction: ltr;\"><div style=\"font-family: 'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif; font-size: 12px;\"><div class=\"gutenbergContent__content--109b03a769a11e8ae3acbab352a64269 html_2\"><div id=\"gam-1d95-906a-504-7352\" class=\"ebm-ad__embed\" data-google-query-id=\"CMCHhKa2gIUDFYa20QQdDOQEIA\"><div class=\"wef-h792s0\"><div data-index=\"1\"><div class=\"dotted-list\"><div class=\"max-w-screen-md prose prose-lg mx-auto mb-5\"><div class=\"gutenbergContent__content--109b03a769a11e8ae3acbab352a64269 html_0\"><div class=\"gutenbergContent__content--109b03a769a11e8ae3acbab352a64269 html_0\"><div><p><strong>If you think you know consumer behavior,<\/strong>\u00a0think again. Middle-income consumers are feeling the squeeze and worrying about inflation but aren\u2019t holding back on splurges. Rather than sticking to tight budgets in retirement, aging consumers are splurging too. Speaking of older shoppers, it turns out that the brand loyalty they\u2019ve long been known for is a thing of the past. And young consumers in Asia and the Middle East are more likely than those in Western markets to switch to higher-priced brands.<\/p><p>These are just some of the large-scale shifts taking place in the global consumer landscape. Consumers have continued to\u00a0<a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/the-world-of-ands-consumers-set-the-tone\">defy expectations and behave in atypical ways<\/a>, keeping consumer goods manufacturers and retailers on their toes. More than ever, companies that cultivate a detailed, up-to-date understanding of today\u2019s and tomorrow\u2019s consumers\u2014who they are, what they want, and where and how they shop\u2014will be best positioned to succeed.<\/p><p>In this article, we draw on our\u00a0<a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/how-we-help-clients\/consumerwise\">ConsumerWise<\/a>\u00a0research to delve into nine trends shaping the global consumer sector and four imperatives to help consumer businesses move from \u201cnow\u201d to \u201cnext.\u201d<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><h4 style=\"font-family: 'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif; font-size: 12px;\"><span style=\"font-size: 12px; color: var( --e-global-color-text ); font-weight: var( --e-global-typography-text-font-weight );\">P<\/span><span style=\"font-size: 12px; color: var( --e-global-color-text );\">ara leer m\u00e1s ingrese a:<\/span><\/h4><a href=\"https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/state-of-consumer\">https:\/\/www.mckinsey.com\/industries\/consumer-packaged-goods\/our-insights\/state-of-consumer<\/a><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<div style=\"text-align:center\" class=\"yasr-auto-insert-visitor\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Amid massive shifts in the consumer landscape, companies can\u2019t afford to rely on yesterday\u2019s consumer insights. Here are nine trends that merit close attention.<\/p>","protected":false},"author":23,"featured_media":44840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[52],"tags":[],"class_list":["post-44839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-sectoriales"],"yasr_visitor_votes":{"number_of_votes":0,"sum_votes":0,"stars_attributes":{"read_only":false,"span_bottom":false}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>State of the Consumer 2024: What\u2019s now and what\u2019s next - Colombia Inteligente<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/colombiainteligente.org\/es_co\/noticias-sectoriales\/state-of-the-consumer-2024-whats-now-and-whats-next\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"State of the Consumer 2024: What\u2019s now and what\u2019s next - Colombia Inteligente\" \/>\n<meta property=\"og:description\" content=\"Amid massive shifts in the consumer landscape, companies can\u2019t afford to rely on yesterday\u2019s consumer insights. 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