{"id":62862,"date":"2025-11-05T13:56:48","date_gmt":"2025-11-05T18:56:48","guid":{"rendered":"https:\/\/colombiainteligente.org\/?p=62862"},"modified":"2025-11-05T13:57:20","modified_gmt":"2025-11-05T18:57:20","slug":"it-spending-pulse-with-rising-optimism-cios-pursue-targeted-investments-in-ai-and-security-priorities","status":"publish","type":"post","link":"https:\/\/colombiainteligente.org\/es_co\/tendencias\/it-spending-pulse-with-rising-optimism-cios-pursue-targeted-investments-in-ai-and-security-priorities\/","title":{"rendered":"IT Spending Pulse: With Rising Optimism, CIOs Pursue Targeted Investments in AI and Security Priorities"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"62862\" class=\"elementor elementor-62862\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87c6aa2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87c6aa2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-558bb819\" data-id=\"558bb819\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3067325c elementor-widget elementor-widget-text-editor\" data-id=\"3067325c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"text-align: justify;\"><span style=\"font-family: 'Calibri',sans-serif;\">Durante el \u00faltimo a\u00f1o, los l\u00edderes de tecnolog\u00eda han atravesado un ciclo de ajustes marcado por la incertidumbre econ\u00f3mica, la presi\u00f3n de los aranceles y la necesidad de recortes presupuestarios. Sin embargo, ese escenario ha comenzado a transformarse. La estabilizaci\u00f3n de los presupuestos y el retorno a iniciativas estrat\u00e9gicas indican un cambio de enfoque hacia objetivos de largo plazo. En este contexto, la seguridad digital y la mitigaci\u00f3n de riesgos han recuperado protagonismo, mientras que la transformaci\u00f3n digital vuelve a ocupar un lugar central, impulsada por avances tangibles en inteligencia artificial generativa (GenAI).<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: 'Calibri',sans-serif;\">El aumento proyectado del gasto en TI para 2025, que pasa de 2,4% a 2,9%, y su crecimiento estimado a 3,6% en 2026, reflejan una confianza renovada. Aunque a\u00fan no se alcanzan los niveles previos a los aranceles, la tendencia apunta hacia una recuperaci\u00f3n sostenida. Las empresas est\u00e1n dejando atr\u00e1s las pausas reactivas y adoptando una priorizaci\u00f3n m\u00e1s deliberada. Este cambio se vincula estrechamente con el nivel de madurez en GenAI: aquellas con mayor experiencia asignan m\u00e1s recursos a TI y anticipan retornos significativamente superiores. La inteligencia artificial lidera las agendas de inversi\u00f3n, pero no se aborda de manera aislada. Las plataformas de planificaci\u00f3n de recursos empresariales (ERP) y gesti\u00f3n de relaciones con clientes (CRM) est\u00e1n ganando tracci\u00f3n, dado que constituyen la base para escalar capacidades anal\u00edticas y de GenAI. En contraste, el gasto en herramientas de an\u00e1lisis independientes ha disminuido, debido a que sus funciones se integran cada vez m\u00e1s en soluciones de IA m\u00e1s amplias. Esta evoluci\u00f3n sugiere una transici\u00f3n hacia ecosistemas tecnol\u00f3gicos m\u00e1s integrados.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: 'Calibri',sans-serif;\">En el \u00e1mbito de la ciberseguridad, las organizaciones est\u00e1n optando por consolidar proveedores en lugar de expandir sus pilas tecnol\u00f3gicas. Esta decisi\u00f3n responde a la necesidad de reducir la complejidad operativa y fortalecer la resiliencia. La b\u00fasqueda de herramientas m\u00e1s robustas, aunque menos numerosas, revela una estrategia orientada a simplificar y proteger entornos digitales en preparaci\u00f3n para una adopci\u00f3n m\u00e1s amplia de IA. La satisfacci\u00f3n con los proveedores tecnol\u00f3gicos var\u00eda considerablemente. Las plataformas digitales concentran los niveles m\u00e1s altos de aprobaci\u00f3n, seguidas por los fabricantes de hardware. En cambio, los proveedores multiprop\u00f3sito enfrentan mayores desaf\u00edos, con niveles de satisfacci\u00f3n por debajo del 50%. Las causas se relacionan con costos inesperados y beneficios operativos que no se concretan, lo que genera una brecha entre expectativas y resultados.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: 'Calibri',sans-serif;\">Respecto a los retornos de GenAI, el promedio ha aumentado ligeramente a 11,2%, con proyecciones que alcanzan el 14,1% en los pr\u00f3ximos tres a\u00f1os. Las organizaciones con mayor madurez reportan retornos m\u00e1s del doble que aquellas en etapas iniciales, lo que evidencia la importancia de escalar con disciplina. A pesar del entusiasmo, se observa una reducci\u00f3n en la cantidad de casos de uso, lo que indica una orientaci\u00f3n hacia aplicaciones m\u00e1s espec\u00edficas, como atenci\u00f3n al cliente, an\u00e1lisis de datos y prevenci\u00f3n de riesgos. Este panorama revela una industria que ha dejado atr\u00e1s la volatilidad reciente y se orienta hacia decisiones m\u00e1s selectivas. La resiliencia se convierte en eje articulador de las estrategias, mientras que la IA se despliega con mayor precisi\u00f3n. La consolidaci\u00f3n de proveedores, la modernizaci\u00f3n de plataformas y la redefinici\u00f3n de prioridades configuran un entorno donde las organizaciones buscan equilibrio entre innovaci\u00f3n y sostenibilidad operativa.<\/span><\/p><p align=\"justify\"><b>Para leer m\u00e1s ingrese a:<\/b><\/p><p style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"><a href=\"https:\/\/www.bcg.com\/publications\/2025\/it-spending-pulse-optimism-investment-and-priorities\">https:\/\/www.bcg.com\/publications\/2025\/it-spending-pulse-optimism-investment-and-priorities <\/a><\/p><p style=\"margin: 0in; font-family: Calibri; font-size: 11.0pt;\"><a href=\"https:\/\/web-assets.bcg.com\/pdf-src\/prod-live\/it-spending-pulse-optimism-investment-and-priorities.pdf\">https:\/\/web-assets.bcg.com\/pdf-src\/prod-live\/it-spending-pulse-optimism-investment-and-priorities.pdf <\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t<div style=\"text-align:center\" class=\"yasr-auto-insert-visitor\"><\/div>","protected":false},"excerpt":{"rendered":"<p>El entorno tecnol\u00f3gico empresarial ha evolucionado tras un a\u00f1o de ajustes econ\u00f3micos. Los l\u00edderes de TI est\u00e1n retomando iniciativas estrat\u00e9gicas, priorizando la seguridad digital y la transformaci\u00f3n apoyada en inteligencia artificial generativa (GenAI). El gasto proyectado en TI para 2025 y 2026 muestra una recuperaci\u00f3n gradual, mientras que las pausas reactivas dan paso a una priorizaci\u00f3n m\u00e1s estructurada, influida por el nivel de madurez en GenAI. Las inversiones se concentran en IA, ERP y CRM, mientras que el an\u00e1lisis independiente pierde relevancia al integrarse en soluciones m\u00e1s amplias. En ciberseguridad, se observa una consolidaci\u00f3n de proveedores para reducir complejidad y fortalecer entornos digitales. Esta tendencia refleja una b\u00fasqueda de eficiencia y preparaci\u00f3n para escalar IA de forma segura. La satisfacci\u00f3n con los proveedores var\u00eda: Las plataformas digitales y el hardware reciben mejores evaluaciones, mientras que los servicios multiprop\u00f3sito enfrentan cr\u00edticas por costos elevados y beneficios limitados. En cuanto al retorno de GenAI, las organizaciones m\u00e1s maduras reportan resultados significativamente superiores, y se proyectan aumentos en los pr\u00f3ximos a\u00f1os. No obstante, se reduce el n\u00famero de casos de uso, lo que sugiere una aplicaci\u00f3n m\u00e1s dirigida. La industria tecnol\u00f3gica se est\u00e1 reconfigurando hacia decisiones m\u00e1s selectivas, con \u00e9nfasis en resiliencia, simplificaci\u00f3n operativa y despliegue estrat\u00e9gico de IA.<\/p>","protected":false},"author":23,"featured_media":62863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[55,53],"tags":[],"class_list":["post-62862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalizacion","category-tendencias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IT Spending Pulse: With Rising Optimism, CIOs Pursue Targeted Investments in AI and Security Priorities - Colombia Inteligente<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/colombiainteligente.org\/es_co\/tendencias\/it-spending-pulse-with-rising-optimism-cios-pursue-targeted-investments-in-ai-and-security-priorities\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IT Spending Pulse: With Rising Optimism, CIOs Pursue Targeted Investments in AI and Security Priorities - Colombia Inteligente\" \/>\n<meta property=\"og:description\" content=\"El entorno tecnol\u00f3gico empresarial ha evolucionado tras un a\u00f1o de ajustes econ\u00f3micos. Los l\u00edderes de TI est\u00e1n retomando iniciativas estrat\u00e9gicas, priorizando la seguridad digital y la transformaci\u00f3n apoyada en inteligencia artificial generativa (GenAI). El gasto proyectado en TI para 2025 y 2026 muestra una recuperaci\u00f3n gradual, mientras que las pausas reactivas dan paso a una priorizaci\u00f3n m\u00e1s estructurada, influida por el nivel de madurez en GenAI. Las inversiones se concentran en IA, ERP y CRM, mientras que el an\u00e1lisis independiente pierde relevancia al integrarse en soluciones m\u00e1s amplias. En ciberseguridad, se observa una consolidaci\u00f3n de proveedores para reducir complejidad y fortalecer entornos digitales. Esta tendencia refleja una b\u00fasqueda de eficiencia y preparaci\u00f3n para escalar IA de forma segura. La satisfacci\u00f3n con los proveedores var\u00eda: Las plataformas digitales y el hardware reciben mejores evaluaciones, mientras que los servicios multiprop\u00f3sito enfrentan cr\u00edticas por costos elevados y beneficios limitados. En cuanto al retorno de GenAI, las organizaciones m\u00e1s maduras reportan resultados significativamente superiores, y se proyectan aumentos en los pr\u00f3ximos a\u00f1os. No obstante, se reduce el n\u00famero de casos de uso, lo que sugiere una aplicaci\u00f3n m\u00e1s dirigida. La industria tecnol\u00f3gica se est\u00e1 reconfigurando hacia decisiones m\u00e1s selectivas, con \u00e9nfasis en resiliencia, simplificaci\u00f3n operativa y despliegue estrat\u00e9gico de IA.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/colombiainteligente.org\/es_co\/tendencias\/it-spending-pulse-with-rising-optimism-cios-pursue-targeted-investments-in-ai-and-security-priorities\/\" \/>\n<meta property=\"og:site_name\" content=\"Colombia Inteligente\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-05T18:56:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-05T18:57:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/colombiainteligente.org\/wp-content\/uploads\/2025\/11\/02-Digitalizacion-4281125.png\" \/>\n\t<meta property=\"og:image:width\" content=\"765\" \/>\n\t<meta property=\"og:image:height\" content=\"1083\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"DIFUSI\u00d3N COLOMBIA INTELIGENTE\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@colombiaintelig\" \/>\n<meta name=\"twitter:site\" content=\"@colombiaintelig\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"DIFUSI\u00d3N COLOMBIA INTELIGENTE\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo estimado de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/colombiainteligente.org\\\/tendencias\\\/it-spending-pulse-with-rising-optimism-cios-pursue-targeted-investments-in-ai-and-security-priorities\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/colombiainteligente.org\\\/tendencias\\\/it-spending-pulse-with-rising-optimism-cios-pursue-targeted-investments-in-ai-and-security-priorities\\\/\"},\"author\":{\"name\":\"DIFUSI\u00d3N COLOMBIA INTELIGENTE\",\"@id\":\"https:\\\/\\\/colombiainteligente.org\\\/#\\\/schema\\\/person\\\/e207145d548b75a6d339ff1d4d3b0432\"},\"headline\":\"IT Spending Pulse: With Rising Optimism, CIOs Pursue Targeted Investments in AI and Security Priorities\",\"datePublished\":\"2025-11-05T18:56:48+00:00\",\"dateModified\":\"2025-11-05T18:57:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/colombiainteligente.org\\\/tendencias\\\/it-spending-pulse-with-rising-optimism-cios-pursue-targeted-investments-in-ai-and-security-priorities\\\/\"},\"wordCount\":622,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/colombiainteligente.org\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/colombiainteligente.org\\\/tendencias\\\/it-spending-pulse-with-rising-optimism-cios-pursue-targeted-investments-in-ai-and-security-priorities\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/colombiainteligente.org\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/02-Digitalizacion-4281125.png\",\"articleSection\":[\"Digitalizaci\u00f3n\",\"Tendencias\"],\"inLanguage\":\"es-CO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/colombiainteligente.org\\\/tendencias\\\/it-spending-pulse-with-rising-optimism-cios-pursue-targeted-investments-in-ai-and-security-priorities\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/colombiainteligente.org\\\/tendencias\\\/it-spending-pulse-with-rising-optimism-cios-pursue-targeted-investments-in-ai-and-security-priorities\\\/\",\"url\":\"https:\\\/\\\/colombiainteligente.org\\\/tendencias\\\/it-spending-pulse-with-rising-optimism-cios-pursue-targeted-investments-in-ai-and-security-priorities\\\/\",\"name\":\"IT Spending Pulse: With Rising Optimism, CIOs Pursue Targeted Investments in AI and Security Priorities - 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