How many segments does your utility use to categorize its residential customers? If the answer is not the same as the number of residential customers that it serves, there is still work to be done.
As customers adjust to hyper-personalized offerings from their banks, retailers, airlines and streaming services, there is increasing pressure on utilities to be more fully integrated in their customer’s lives than ever before. Changing regulatory rules, more frequent extreme weather events, and the growth of self-generation options have only hastened the need for utilities to proactively meet their customers where they are.
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