Reconociendo la preocupación generalizada de que las disrupciones creadas por la tecnología aún no han beneficiado a los hogares de ingresos medios y bajos, este estudio explora el potencial de PropTech para impactar positivamente en los desafíos de la vivienda en la región, con un enfoque particular en las poblaciones pobres o vulnerables.
This study reveals several emerging trends that offer insight to those thinking about digital transformation in the housing and real estate sector for Latin America and the Caribbean and serve as the foundation for more research. PropTech startups are defined broadly as fast-growing actors that are developing technology-based business models for housing real estate markets. This includes companies operating on most phases of the housing value chain, from the housing units supply side (land, construction, access to services, and home improvement) to the demand side (financing, renting, buying, selling, and commercializing units).
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