Sixty-one percent of Americans believe that AI systems will prove valuable for their household electricity usage, according to the latest survey from the Smart Energy Consumer Collaborative (SECC), a nonprofit organization that studies Americans’ energy-related behaviors, interests and values.
Among Americans who have experience with AI systems, such as ChatGPT and Midjourney, this figure rises to 76%.
The “Computing Consumer Interest in AI” survey – the latest installment in SECC’s Smart Energy Snapshot Series, which debuted in 2023 – was fielded to a nationally representative sample of 1,530 respondents in late June, SECC said. As AI increasingly becomes part of the energy landscape, the survey sought to understand how consumers feel about this emerging technology and what their expectations are for its potential applications.
Americans expressed relatively high interest in potential AI services from their electricity providers, with proactive notifications about power outages/scheduled maintenance topping the list at 69%. Fifty-seven percent are interested in personalized recommendations for reducing their electricity usage, while about half expressed interest in personalized suggestions for reducing their carbon footprints and for the optimization of their usage via the control of smart home devices.
However, Americans also have concerns around AI. First, the new Snapshot Survey showed that many consumers question the accuracy of AI systems; only 12% believe that AI systems are very accurate, while an additional 47% think that they are somewhat accurate. For consumers who don’t have prior experience with AI systems, only 6% believe AI systems to be very accurate, and one-third think they are somewhat accurate.
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