Sport is historically an early adopter and testing ground for new technologies, with companies across the ecosystem keen to introduce novelties that can beat the competition and bring fans closer to the action. Innovation in the sports content space is relentless – and any failure can easily put off audiences, so the pressure is on for innovations to work, make an impact, and not fall over in the process.
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https://etech.iec.ch/issue/2023-01/sports-content-is-driving-the-metaverse
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