It’s nearly impossible to scroll through daily headlines without encountering commentary on generative AI (gen AI)—the latest frontier of artificial intelligence. It seems as if every Silicon Valley personality, venture capitalist, or casual technologist is talking about ChatGPT or Bard, among dozens of other systems, and the potential these tools have to unlock possibilities far beyond imagination.

How closely should leaders pay attention to the hype? This isn’t the first time that technology pundits have lined up behind the latest best thing. Should gen AI be dismissed as a fad, or should leaders double down on the latest tools as the panacea for their technical troubles?

The answer is likely neither. Our research shows that organizations that rely on innovation, data analysis, and process automation stand to benefit the most from gen AI. Within the agricultural, chemical, energy, and materials sectors, many companies are now moving beyond straightforward use cases and taking increasingly innovative approaches to adopting gen AI, and estimates show that an additional $390 billion to $550 billion of value can be created in the years to come.

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https://www.mckinsey.com/industries/metals-and-mining/our-insights/beyond-the-hype-new-opportunities-for-gen-ai-in-energy-and-materials