With record-breaking distributed energy resource (DER) capacity coming online in the U.S., now is the time for utilities to scale their flexibility programs and grow virtual power plants (VPPs) that can deliver grid benefits such as reducing peak load, protecting aging infrastructure, and meeting decarbonization goals. 

However, scaling flexibility programs isn’t always easy; there are plenty of reasons why eligible customers might not successfully enroll, ranging from simple application errors to preferences in enrollment channels. Based on our experience enrolling over 1.3 million devices, we have identified seven key strategies to optimize customer enrollment that can help utilities scale flexibility programs and harness a growing base of DERs.