In the energy efficiency industry, market transformation is known as the strategic process of intervening in a market to create lasting change in market behavior. This is accomplished by removing identified barriers or exploiting opportunities to accelerate the adoption of cost-effective energy efficiency as a matter of standard practice.
The report’s findings highlight that overall success of market transformation programs not only requires quality in design, but also in implementation, and that a supportive regulatory environment is important to program outcomes. Scale is another important factor, and experts agree that having allies to work with can increase effectiveness.
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