With the digital universe doubling in size every two years –, according to International Data Corporation calculations – the pressure is ratcheting up for business leaders to embrace data science. If data is the new oil, as the popular analogy flows, C-suite executives realise they must siphon off value, somehow.
Big data and analytics have joined forces to become a method for converting huge data volumes into next-level insights. Organisations that fail to move quickly to take advantage of the plethora of data-hungry technologies offered by artificial intelligence (AI) and the internet of things (IoT) face being drowned by competitors.
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