Privacy Enhancing Technologies (PETs) unlock the potential for using consumer data to drive positive results for businesses, individuals and society. In this piece, we explore what PETs are, why they should be adopted by organizations and how they can drive a positive impact on businesses, individuals and society. organizations.
As we further integrate digital technologies into our lives, the avenues for data generation and collection multiply. Every click, every scroll, every transaction and even every movement today generates data at an incredible rate. Over 90% of the world’s data has been created in the last two years. This deluge of data can be a treasure trove for businesses and society, driving innovations and providing solutions to some of the world’s most pressing challenges. It also, however, poses significant privacy risks to individuals and liability risks to organizations.
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