Congrats! If you’re here, you either have or are considering a demand response (DR) or distributed energy resource (DER) program and now you’re figuring out how best to communicate and market your program to drive enrollment. After all, the legwork to get a program off the ground is only a small component of its continued success. How you share your pilot or program with your residential customers is arguably just as important as the technical functioning of your specific utility program, but where do you start? It’s easy to feel overwhelmed, but have no fear because the marketing team here at Virtual Peaker has you covered!

Alright, so maybe having a utility program isn’t quite as exciting as dancing, but hear us out. Right now, both the DER and electric vehicle (EV) markets are rapidly evolving, signaling a robust consumer interest in renewable energy technologies. And while those same technologies further complicate the grid and reshape load curves, they also provide an opportunity for enterprising utility operations to access the clean, renewable energy needed to meet global decarbonization efforts.

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