Demand flexibility programs are increasingly important as utilities strive to balance supply and demand on the grid. These programs offer a win-win solution for utilities and homeowners: utilities can reduce peak demand and improve grid reliability. At the same time, consumers can save money on energy bills by tapping into distributed energy resources (DERs).
So, why aren’t more utilities actively marketing these programs to ensure program enrollment grows and these programs scale? The answer, surprisingly, often lies in the perceived complexity of marketing. But in reality, marketing demand flexibility initiatives to enhance customer engagement is more manageable than it might seem. You don’t have to be an experienced marketer to make them work either. Let me explain.
Para leer más ingrese a:
https://virtual-peaker.com/blog/marketing-demand-flexibility-initiatives-isnt-hard/