Performance metrics are critical to driving digital marketing success. Without data, it’s impossible to know if your campaign is delivering results, or how it can be improved to reach future goals. Questline’s comprehensive performance metrics — spanning millions of sends for utilities of all sizes — give us a unique view on the entire industry’s digital marketing efforts. This robust data is at the heart of Questline’s analysis and recommendations for energy utilities.
The 2020 Energy Utility Benchmarks Report will help you develop and implement a content marketing strategy that leads your energy utility to long-term customer engagement. Think of these insights as your personal pit crew, helping you to achieve success.
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