There’s been a lot of talk about “tech-lash,” or pushback against the latest technology. But the facts don’t bear this out: people are using technology more than ever. According to the Technology Vision Consumer Survey, 52% of consumers say that technology plays a prominent role or is ingrained into almost all aspects of their day-to-day lives. In fact, 19% report that technology is so intertwined with their lives that they view it as an extension of themselves. Globally, people spend an average of 6.4 hours online daily. They are post-digital.

Rather than a tech-lash, what we’re seeing is a tech-clash. People don’t oppose technology; they remain excited and intrigued by it. But businesses are developing and deploying that technology using the playbooks of decades past, from the days before tech had such a major, meaningful impact in our lives. Closed ecosystems can make experiences disjointed. Artificial intelligence solutions are applied to decision-making without transparency, leaving people out of the loop on decisions that directly affect their lives. Concerns about security, privacy and ethical issues keep people wary of companies’ evolving digital technology innovations.

Para leer más ingrese a:

https://www.accenture.com/us-en/insights/technology/technology-trends-2020

https://www.accenture.com/us-en/insights/technology/_acnmedia/Thought-Leadership-Assets/PDF-2/Accenture-Technology-Vision-2020-Full-Report.pdf